Mashu  was established in 2017 by Creative Director Ioanna Topouzoglou. The label was conceptualised in the UK and produces all their bags in Greece. 

Ioanna being Greek herself, wanted to support Greek artisans and enrich the local economy as well as promote Greek craftsmanship through her products.

Ioanna received her Masters Degree in Sustainable Textile Design from UAL Chelsea College of Art which helped catapult Mashu.

Mashu’s vision is to create modern handbags that showcase the finest craftsmanship and materials without compromising the planet.


Inspired by Art Deco and contemporary architecture. The structured minimal silhouettes of the bags offset the playful embroidered textures to create a nuanced aesthetic balance.

The bespoke hardware a signature of the brand – turn each bag into a unique and distinctive statement.


Mashu is are proud to produce their bags in Greece. Each bag is ethically handcrafted with love and care by talented Greek artisans. It is important to Mashu to support and promote Greek craft by working with local artisans and factories ensuring workers rights and enriching local economy.

The bags are produced in a small family run factory in the center of Athens by two brothers. Niko, is in charge of the business side and Kostas, handcrafts the bags along with few other artisans. All the packaging is also produced in Greece.


Mashu puts sustainability at its core. 

This is why they use materials based on conservation of raw elements, toxic-free solutions, and with minimal dependency on natural resources. For example use fabrics from recycled polyester and recycled plastic. That means reducing energy consumption and CO2 emissions into the atmosphere by 80% compared to the traditional petrol-based polyester production process. By using recycled polyester and plastic they also reduce the amount of petroleum we use in our products. 

Mashu uses in some styles natural fibres such as Pinatex a leather alternative made from cellulose fibres extracted from pineapple leaves. 

All of their materials are 100% recyclable at the end of their useful life. The handles are all made from wooden offcuts from a furniture company in Greece that would otherwise be thrown or burned, creating a circular economy and cradle2cradle design system.