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LEINAD

CANADIAN CRAFTSMANSHIP

THE BEGINNING 

At an early age, Daniel Beaudet discovered the infinite possibilities offered by fabrics while roaming through the stores of Montreal's old fashion district on Saint-Hubert Street while accompanying his grandmother on her shopping sprees. This is when his passion for creation began, a love for timeless elegance continues and is carried through each collection. 

 He became the first Quebecois to attend the prestigious Antwerp’s Royal Academy of Fine Arts. Carried by what he learned, he seized the opportunity to work in the ateliers of Dries Van Noten and Hilde Frunt. The curious and adventurous side of Daniel took him to Laos, where he fine tuned his “savoir-faire” learning the traditional gold thread embroidery used by the former Royal Family of Luang Prabang (also used by Christian Lacroix and Kenzo to name a few) furthering his skillset. 


THE PROCESS   

A firm believer that less is more, and what you have, should last, Daniel creates exquisite pieces that transcend trends, are ageless with an air of nostalgia.

Leinad keeps the production 100% local to Montreal and employs skilled dressmakers at his atelier, the brand's collections are produced to order in small batches making it the most responsible way to avoid excess waste; high quality craftsmanship and superior fabrics mean each piece will last longer. 

An affinity for archival fabrics (deadstock) from luxury mills make many of Daniel's pieces limited editions while using fabrics that would go unused or even worse, to landfill.  


THE GOODS

At allTRUEist, we strongly believe in Daniel's talent, vision and it's with great excitement to launch the first collection of Ready To Wear at allTRUEist with LEINAD.

The fabrics used are of extreme importance to us, this is why we have partnered with Leinad to create customs pieces for allTRUEist with 100% animal free fabrics such as cotton, archival polyesters, viscose and cupro, a regenerated cellulose fiber derived from cotton linter (the ultrafine, silky fibers that stick to the seeds of the cotton plant after it's been ginned) . It is especially known to resemble silk, and is also known as artificial silk. Cupro fabrics breath like cotton, drape beautifully, look and feel like silk on your skin. Just like most other regenerated cellulosic fibers is possess low shrinkage characteristics, as well as good moisture absorbency and wrinkle resistant qualities. Cupro is antistatic & hypoallergenic. 

We are working together in procuring more sustainable luxury fabrics for future collections, a continuous work in progress to become better everyday.




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