ABOUT MAISON ALLTRUEIST
ABOUT MAISON ALLTRUEIST
Maison ALLTRUEIST is rooted in the belief that true style begins with integrity. Guided by a deep respect for sustainability and quality, we create garments and objects that reflect a more conscious approach to luxury, one that values longevity, ethical craftsmanship, and timeless design over excess.
Each piece is an invitation to choose with purpose, to wear with pride, and to live with intention.
This philosophy is captured in our emblem, and in the Three Pillars that define our mission.
PEGASUS & THE THREE PILLARS: TERRA – ARS – HUMANITAS
In Greek mythology, Pegasus stands as a symbol of freedom and aspiration—a winged steed capable of soaring well beyond earthly bounds and ascending toward the divine. Later connected to the Muses, the goddesses of art and creativity, Pegasus came to represent the profound spark of inspiration that ushers new ideas and transforms them into works of lasting beauty. At Maison ALLTRUEIST, this duality—rising above limits and igniting creativity—guides our ethos for a more purposeful form of fashion.
At the center of our mission stand our Three Pillars—TERRA, ARS, HUMANITAS—each symbolizing an unwavering commitment to authenticity:
- TERRA honors our planet and all living beings that call it home. We champion slow fashion principles, responsible sourcing, and thoughtful production methods, recognizing that every decision shapes the health of our environment and the well-being of future generations.
- ARS celebrates the timeless art of craftsmanship, uniting heritage techniques with quiet innovations. We hold sacred the craftsmanship that breathes life into each piece, forging a connection between tradition and modernity that endures far beyond fleeting trends.
- HUMANITAS reaffirms our respect for the intrinsic worth of all people. This principle guides our dedication to fair labor, inclusive communities, and the broader human rights that underpin a just and harmonious society.
As Pegasus soars across boundaries, these Three Pillars unite nature, artistry, and humanity in a purposeful approach to fashion—one that seeks to elevate each creation beyond the merely beautiful, toward the truly meaningful.
OUR FOUNDING & VISION
Maison ALLTRUEIST took root in Montréal in 2015, when Marcus Aliaga, a San Francisco native and veteran of storied luxury houses, chose to think differently about what modern elegance could be.
Instead of accepting the trade‑off between sartorial polish and personal principles, he envisioned a wardrobe where both coexist. The label debuted with a tightly edited selection of accessories and has since grown into full collections of tailoring, knitwear, and considered objects, each crafted to serve discerning tastes while honouring individual values.
Our compass remains unchanged: source cloth from mills that respect craft and community, collaborate with artisans who elevate every stitch, and offer material choices—from heritage woollens to cutting‑edge plant‑based textiles—so you can select what aligns with your ideals. Every silhouette, seam, and subtle flourish is designed for longevity, inviting you to experience luxury that speaks softly yet stands firmly for responsibility.
A NEW PRESENCE AT ROYALMOUNT
In 2024, we introduced our flagship boutique at Montreal’s Royalmount, a premier destination for discerning shoppers. Nestled amid the world’s foremost luxury names, Maison ALLTRUEIST offers an oasis of measured production, intentionally limited collections, and personal client relationships. Here, visitors encounter garments chosen not for hype, but for their timeless silhouettes, exemplary tailoring, and respect for the resources invested in every stitch.
EXPERIENCE
MAISON ALLTRUEIST
We invite you to discover how these ideals translate into each collection, from carefully edited capsule lines to bespoke options tailored to your specific preferences.
Every piece—from fiber to finish—reflects our commitment to ethical sourcing, enduring craftsmanship, and understated innovation.
Whether you explore our boutique in person or connect with us online, Maison ALLTRUEIST aims to share a vision of fashion that speaks to both the intellect and the spirit, embracing style as a gesture of mindfulness and artistry.