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LUXTRA is not just another fashion brand. Their vision is nothing short of a revolution. They're leading the way in the industry by promoting responsible production and consumption practices through their timeless and beautifully crafted, sustainable products.

Each item is a treasure for daily use, designed with the environment and future generations in mind. LUXTRA is all about making a positive impact on the world.



Brand Inception

Jessica Kruger, Luxtra's founder, learns about veganism during a holiday visit to Sydney


First Collection

Luxtra launches its first collection



Alltrueist launches Luxtra as the first North American retailer


B Corp Certification

Luxtra becomes a certified B Corporation


Marie Claire Award

Luxtra becomes the winner of the "Best Sustainable Small Business Brand (Accessories)" by Marie Claire Magazine


Next-Gen Materials

Luxtra to launch a collection made with MIRUM, a fossil fuel-free material


Luxtra's mission is to lead the fashion industry towards a more ethical and sustainable future. They aspire to inspire others to pursue positive change by using cruelty-free materials, sustainable methods of production and distribution to create stylish and long-lasting products.

Their ultimate goal is to create a world where beauty and sustainability go hand in hand.


Their values revolve around creating a better future for the planet and its inhabitants. They hold themselves to the highest standards of ethical and sustainable practices, choosing materials and suppliers that meet their rigorous criteria.

By promoting transparency, accountability, and collaboration, they aim to challenge the industry one product at a time.


Luxtra's culture is rooted in a shared passion for responsible manufacturing. They foster an inclusive and supportive environment where employees are encouraged to speak up, share ideas and take ownership of their work.

They value innovation, creativity, and sustainability, and strive to make a positive impact on the world.

IMPACT - Philanthropy

LUXTRA gives back at least 2% of gross sales to animal welfare and women's equality charities like The Orangutan Project and Dress for Success. This move aligns with the company's mission to bring positive change to the fashion industry.

By supporting such causes, the brand encourages more people to take action, amplifying the impact of its contributions.





Luxtra's products are the epitome of exceptional craftsmanship. Each piece is manufactured in the historic city of Florence, Italy, renowned for its skilled artisans and long tradition of luxury production. Luxtra works with a family-owned and run manufacturer, Cristian SPA, which is known for its expertise in crafting fine leather goods.

With Luxtra, Cristian SPA is not only upholding its rigorous code of ethics, but also embracing innovation by using new, advanced vegan materials to create beautiful, high-quality products. This is a true testament to Luxtra's commitment to both tradition and sustainability.



Luxtra's commitment to sustainability is exemplified by their use of AppleSkin™, a game-changing, plant-based material that provides a sustainable alternative to traditional leather. This eco-friendly material is derived from the cellulose fibers found in discarded apple waste from the food industry. Luxtra's innovative approach not only helps reduce waste but also provides a luxurious, long-lasting product that is both stylish & sustainable. Produced in Florence, AppleSkin™ offers the embodiment of modern luxury, showcasing that high-end design & environmental responsibility can go hand in hand.


Piñatex is a sustainable and innovative alternative to traditional leather that's made from pineapple leaves, a byproduct that is typically discarded. This plant-based material provides a new source of income for farming communities that rely on seasonal crops, while the remaining biomass can be used as a natural fertilizer or biofuel, adding further economic benefits to the process.

Piñatex is natural, cruelty-free, and sustainably sourced, making it a smart and ethical choice for consumers who want to support eco-friendly practices.


Luxtra's mini handbag, belt bag, and pouch are lined with organic cotton blends from the Italian mill Paoletti Tessuti. The "P-Eco" fabrics are environmentally friendly and sustainable. Luxtra uses three fabrics from the P-Eco range, with compositions that include organic cotton, cotton, and a small amount of acrylic. The addition of acrylic improves the durability and longevity of the textiles, ensuring the bags remain beautiful for longer.


Luxtra sources deadstock fabrics from Tuscany for its wash bag and backpack linings. These are materials that have not been sold or have been discarded by other companies. By upcycling existing materials, Luxtra avoids unnecessary production of new ones, promoting sustainability in the fashion industry.


Luxtra uses a microfiber lining in their tote bags, as it has an open construction that works better than woven textiles. The microfiber produced by Lorenzi is highly durable and resistant, which enhances the longevity of the tote bag. Not only does Lorenzi share Luxtra's environmental and human values, but they are also working to develop recycled microfiber, which Luxtra plans to use as soon as possible. This switch will reduce environmental impact and support Lorenzi's efforts to create ever-greener materials.



    Jessica started her journey towards building cruelty-free businesses after her mother volunteered at Farm Sanctuary in California. In 2012, she opened a meat-free restaurant in London before starting LUXTRA in 2017. Her current pursuit of a PhD in sustainability at ISM Paris will continue to impact LUXTRA's dedication to sustainable practices & innovative materials.