As a responsible Retailer, we are proud to partner with Positive Luxury, who awards the Butterfly Mark to brands & retailers in recognition of their commitment to social and environmental sustainability.
We use our position as a leading retailer to inspire and motivate people to make considered choices about the products they buy,
Everyday actions make a big difference to the world.
To learn more about Positive Luxury click here
Making an Impact
We strongly believe that fashion can help create change; we all use it as our non-verbal form of communicating to the world “This is my style & this is what I stand for”, so we set out to find the message that represents us & positive change.
It’s no secret that the fashion industry is incredibly harmful to animals, humans and the environment.
We have now made it our mission to find great Fashion Designers that help counteract the harm other fashion companies create.
allTRUEist was founded in 2015, but the idea really started in 2011 from frustration of not finding fashionable well made clothing that was produced sustainably.
Back then it was almost impossible to find ONE store that carried multiple collections we could trust, so we decided to build just that.
It was an uphill battle just finding the brands back in 2015. We are proud to be one of the pioneers in this sector and growing thanks to your trust.
The future is promising, now in 2021 the amount of new sustainable brands coming out fills us with hope. You are helping drive this change, the more you demand from brands the more they will shift their focus.
We carefully curate and vet each Designer we work with. They must produce all their designs ethically and as sustainably as possible. Below are some of the requirements we ask of our brands:
-They must pay fair and liveable wages to their artisans and teams
-They provide a good and safe working environment
-They use eco-friendly and sustainable and durable materials
-The manufacturing and finish must be of high quality to stand the test of time
-That collections of new product carried at allTRUEist are 100% cruelty-free and contain no animal by products
-Traceability in their production process
We are in a constant search of what is new in fashion and always scouting new talent. Our goal is to create change, and although a brand we might work with may not be 100% animal-free, we will only purchase and offer new collections at allTRUEist.com that contain no animal products in them. The more demand brands see in products with no animal materials the more they are open to change.
Vote with your dollar, it's important and it makes a difference!
With that being said, vegan products are not always sustainable and can also have a negative environmental impact, this is why we only work with brands that also use environmentally friendly materials. Many times if we find new innovative & sustainable materials, we will share that with vendors to see if they can implement those into their future collections.
We are asking our brands to be design & fashion driven, of premium quality with responsible production, animal-free and environmentally friendly, this is not easy to find and for the brands, not easy to produce. This is why we take our time to find the right brands and collaborate with them for the long term.
Our designers are family to us, we are not built on a purely "business only" model, while we want our partners and ourselves to be successful, there is a big element of trust that only comes with time and transparency.
As an e-commerce business, one of the environmental challenges we face is our carbon footprint as we ship product. We are working with Offset (by Shopify) to counter the emissions caused by shipping.
We know offsets are not a perfect solution, but they are a necessary tool until the right solution is available.
We avoid plastics and bubble wrap in our shipments, it has been a request from you a few years back , we listened and pivoted quickly.
We are constantly looking for new shipping materials that are environmentally friendly, recyclable, biodegradable or compostable.
Are we perfect? Absolutely not, but we try every day to become a better business for the planet, for our community and as individuals.
We would not be anything if it weren't for you, our clients, because YOU are the one that ultimately creates change and determines what a "better future" actually means.
Thank you for your support!
Marcus & Franco